配合iPhone 5 發佈而推出的iOS6.0版,在推出後短短五天已獲得1億次的下載。雖然成積十分理想,但由於在新版本中,過去數年一直沿用的Google Maps被抽走,換下Apple Maps而引起很多顧客不滿。對於此問題,Apple CEO 正式發出公開信並致歉。

信中Tim Cook指,推出Apple Maps是為了為顧客提供更佳的地圖功能,例如turn-by-turn(轉彎導航)、整合Siri語音操作、Flyover(高空腑視3D樓宇)、和向量圖像地圖等。(編按:據報導,由於受限於Google Maps的條款,這類進階的功能Google沒有授權給iOS使用)。所以才倉促推出Apple Map。

Tim Cook續稱,Apple將會不斷改良地圖程式的表現,大家可以暫時下載其他的地圖程式替,例如:Bing, MapQuest,Waze, 或者是 Google 和 Nokia 地圖等。(又或者是筆者早前介紹的代替品)。

Apple目標是為顧客提供最好的服務,明白到顧客對Apple的期望很高,所以將會不斷地改善產品。

公開信原文如下:

To our customers,
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO

 

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