The new Apple Watch is pictured during an Apple event at the Flint Center for the Performing Arts in Cupertino, California, September 9, 2014. Apple Inc unveiled a watch, two larger iPhones and a mobile payments service on Tuesday as Chief Executive Officer Tim Cook seeks to revive the technology company’s reputation as a wellspring of innovation. REUTERS/Stephen Lam (UNITED STATES – Tags: BUSINESS SCIENCE TECHNOLOGY) – RTR45LL7