TumblrUpdateTNW

於2013年時被 Yahoo! 以現金約11億美元收購的微網誌Tumblr,近月來正被逐步整合至Yahoo版面中。早前因一條是白/色還是黑/藍的裙子照片,更令到Tumblr一夜成名。或許是被注意的程度有下降吧?今日Tumblr的iOS App推出了4.3.1的新版,但是其更新內容竟只有一大堆牢騷。

Tumblr 雖然在香港的知名度可能連Twitter也不如,但在歐美地區仍然是十分受歡迎的。其iOS版的App剛剛推出了更新,但是令人傻眼的就是更新內容的描述。相信熟悉軟件的大家都知道,每當版本號只有 xx.1 的更新時,就代表了只是很微不足道更新,絕大部都只是修正了程式錯誤問題,像Facebook最常用的一句就是「所有程式問題都已修復了」。不過,Tumblr的開發員就可能覺得只有一句Bug Fix太過沉悶,於是就如寫日記一樣將整個經過描述了出來,給人感覺有如正在發牢騷一樣。

這樣長的”牢騷”大家各有各看法,有的人覺得作為一家大公司的App,這樣的做法太過不當。亦有人覺得,這其實很搞笑啊,起碼比起單單一句「所有程式問題都已修復了」,但其實還是有N多個問題未修好來得好吧,反正看了跟沒看對使用者來說沒有區別的。

更新描述原文如下;

“4.3?” roared David Karp across the boardroom table. He spun on his heels, turning his back to the board. His shoulder muscles rippled through his gingham shirt.

“4.3? We can do better than that. We HAVE to do better than that.”

The boardroom broke into murmurs. They had done everything right with 4.3. The entire company, top to bottom, had signed off on it. The research was there. It was focus-grouped for ten months straight. It was a sure-fire hit.

An executive VP piped up. “But, David, 4.3 is the most market-tested product we’ve ever released! The approval numbers are off the charts!”

David’s hand came smashing down on the luxurious mahogany slab. Glasses rattled. A ballpoint pen was sent flying. “I don’t give a darn about the numbers! What happened to doing something because you gave a flying flip about it? What happened to the passion? Numbers? The others guys can have numbers. We’ve gotta have passion, or we’re not worth the CD-ROMs we’re printed on. Passion. That’s what it’s all about. That’s why we’re all here.” David gestured behind him, toward the plate-glass window, the Manhattan skyline sparkling beyond. “We do it for them. For the common man. The common man needs Tumblr now more than ever.”

He spun again, now facing outward onto the city he loved. From every street rose a memory. Lexington Avenue, where he learned to ride a bike, and where he got his first broken arm (Maury, who owned the bagel store, came running out when it happened. Good old Maury). Bleecker Street, where he got his first kiss, and saw his first real rock ’n roll show. The Velvet Underground. A sound so raw and real it could only come out of NYC. Finally, he looked down directly onto the street below. The street on which he’d built his business…no, not his business—his dreams. Below was a street on which the creative passions of millions of users had stacked up into a four-hundred-thirty-one-story skyscraper that housed the collective energy of Tumblr.

David Karp pressed his nose against the glass and looked deep down into the canyon of 431st Street. Four-three-one. That’s when it hit him.

“Four-three-one. That’s it. Version 4.3.1. That’s what we’ve gotta do. Version 4.3.1 of the Tumblr app for iOS.”
Silence fell over the board room. The air around the one-of-a-kind, designer table was thick with uncertainty.

Then came the sound, ringing out like a shot. It was a handclap. The executive VP has risen to his feet. Another handclap erupted from his palms. His muscular, deliberate applause electrified the room.

The next thing David knew, the entire board was on its feet. Clapping, stomping, hollering. The sound was thunderous, deafening. This was it. This was why he had followed his dream in the first place. This…

This was 4.3.1.

_______

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